Practical steps brands should take to come back stronger than ever.

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With the weirdest year in history coming to a close, most of us are looking forward to a 2021 reset.

But what does “reset” even mean at this point for marketers and businesses?

Typically, a new year means new budgets, messaging, campaigns and launches. Yet, with so much unclarity and confusion still lingering, these opportunities will most definitely be delayed.

So how will smart brands continue to navigate through this uncertainty while looking to rebuild in 2021?

1. They’ll take time to review their long-term strategy

The good news is that a vaccine is on its way. The bad news is that many people are back in some form of lockdown, several countries are in the midst of a third wave (just in time for the holiday season), and the effects of the economic damage will be felt for several months to come. …


You’re allowed to be grateful for this gong show of a year

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This past Thanksgiving weekend, as tradition dictates, my ten guests and I took turns naming one thing we were thankful for.

When it was my turn to share, I said the first thing that came to mind.

“Covid,” I replied quietly. “I’m grateful for Covid.”

Yes, a virus that has created unprecedented anxiety, loss and uncertainty worldwide is what I gave thanks for.

Was it my truth? 100%.

Am I a bad person for speaking my truth? Let’s see.

Check All That Apply

Here’s a quick quiz. How many of the below statements apply to you?

During 2020:

  • I celebrated Thanksgiving (and most other holidays) in the usual way: with a group of family and friends, sharing food, drink and laughter. …


A go-forward actionable plan to optimize your vocabulary

Scrable tiles spelling out “marketing”
Scrable tiles spelling out “marketing”

I didn’t need coffee to fuel me that morning. The high of giving my first presentation to our biggest client at my new job provided all the adrenaline I needed.

The strategy was sound, the creativity was stunning, and the market insights were fresh. This was my time to shine and prove to my colleagues and clients that they made the right choice in headhunting and relocating me across the country for the role.

I envisioned looks of astonishment because I felt the presentation was that good. Heck, maybe even a high-five or proclamation of “this is exactly why we chose you!” …


Practical strategies for a successful digital nomad lifestyle.

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Stop me if you’ve heard this one before: I left my cushy corporate job to become a digital nomad in Bali.

You’ve heard it before? How about this one?

It took two years and a global pandemic for me to figure out how to be a successful* location-independent consultant.

Success, to me, is measured by quality of life and work-life balance, as well as mental, physical, and emotional health.

I landed my first long-term consulting contract the same day I moved to Bali. I thought it was a great gig: Head of Digital Strategy for a PPC agency.

Though the first couple of months were exciting, I knew early on that it wasn’t the right fit. I wasn’t growing, learning, or putting my creative mind to use. I had much more to offer in terms of long-term brand building, strategic thinking, and creativity, but the existing portfolio of clients and processes in place didn’t allow that. …


What a decade of pushing people away taught me about healthy relationships

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I’ve experienced all types of heartache during my 41 trips around the sun. I’ve been in abusive relationships, been (briefly) married, been cheated on, and been fooled by unrequited love. As my good friend Phoebe would say:

“Your collective dating record reads like a who’s who of human crap!” — Phoebe Buffay, Friends Season 8 Episode 18

It’s no wonder then that I chose to be single for nearly a decade. I was single and definitely not ready to mingle. I mean, I went on the occasional date and found myself in approximately 1.5 more “serious” relationships throughout those years. …


Reframing this one question will change the way you live your life

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Full disclosure: I’m one of those people whose eyes pop open before her alarm goes off, jumps out of bed like a gazelle and is buzzing to start her day — all before 5 AM or having a single ounce of coffee.

Sound like a nightmare? Try being my boyfriend.

But in all seriousness, I wasn’t always like this. For most of my career, I was a “night owl”; the one who’d get back on her laptop at 10 pm to finish a kickass presentation at 2 am. …


You will always be wanting more unless you rewrite what it means to be successful

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I have no problem saying it: I am good at what I do. As a self-taught marketer who was once told she wouldn’t be successful without a university degree, I’ve fiercely managed to do the complete opposite.

Yet, despite all the success I’ve experienced, I found myself feeling extremely unfulfilled earlier this year when it came to my career. The feeling was so intense that I thought I was having some sort of midlife crisis.

It didn’t matter that I had created some of the most powerful strategies in my 20+ years, or that I had doubled a client’s membership in three months, or that ad campaigns were resonating well with audiences. …


The 6-Step Daily Practice I’ve Created So I Can Start to Call Myself a “Writer”

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Just over six weeks ago, before COVID-19 became top-of-mind for all of us here in Bali, I expressed to my family and close friends how I wished I had more time to write. The fire to begin my writing career burned so deep in me that I actually turned down one paying consulting gig then asked for my hours to be reduced in another (not knowing of course that four weeks later I’d be temporarily laid off due to the pandemic).

Do I regret those decisions now? …


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Identifying why I chose to stay here has been key in understanding how I will navigate the future

When Hubei, China was under mass quarantine and Italy was just starting to declare red zones, the biggest worry on my mind was: how can I make more time and space to write?

It seems that with COVID-19 now hitting Indonesia, I’ve just found the answer.

Though I’ve already started writing on a number of other (non-Coronavirus) topics, I decided today to put those aside and instead document my COVID-19 experience here in Indonesia as a solo expat. …

About

Liana Buenaventura

Creating meaningful change @ mindfulmarketingmethod.com. Learning how I can better serve the world. Writing for The Startup, Better Marketing and Better Advice.

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