The truth hurts, but so does wasting time and money

Woman holds up “your landing page sucks” sign.
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I’ve been there. I’ve made some poor business decisions, ignored gut feelings on certain ideas, and trusted others only to be ghosted (or not paid) by the “client.”

Nope, none of that feels good. It doesn’t just sting — it burns.

Yes, the truth hurts, especially when it comes to…

Practical steps brands should take to come back stronger than ever.

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With the weirdest year in history coming to a close, most of us are looking forward to a 2021 reset.

But what does “reset” even mean at this point for marketers and businesses?

Typically, a new year means new budgets, messaging, campaigns and launches. Yet, with so much unclarity and…

You’re allowed to be grateful for this gong show of a year

Yes, you’re allowed to smile when looking back at 2020. Model: the Author. Photo by Maya David.

This past Thanksgiving weekend, as tradition dictates, my ten guests and I took turns naming one thing we were thankful for.

When it was my turn to share, I said the first thing that came to mind.

“Covid,” I replied quietly. “I’m grateful for Covid.”

Yes, a virus that has…

A go-forward actionable plan to optimize your vocabulary

Scrable tiles spelling out “marketing”
There are no points for poor communication. Photo by Joshua Miranda from Pexels

I didn’t need coffee to fuel me that morning. The high of giving my first presentation to our biggest client at my new job provided all the adrenaline I needed.

The strategy was sound, the creativity was stunning, and the market insights were fresh. This was my time to shine…

Practical strategies for a successful digital nomad lifestyle.

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Stop me if you’ve heard this one before: I left my cushy corporate job to become a digital nomad in Bali.

You’ve heard it before? How about this one?

It took two years and a global pandemic for me to figure out how to be a successful* location-independent consultant.


What a decade of pushing people away taught me about healthy relationships

Scars and bruises stand in the way of a healthy relationship. Models: the author and her partner. Photographer: Robi Awan.

I’ve experienced all types of heartache during my 41 trips around the sun. I’ve been in abusive relationships, been (briefly) married, been cheated on, and been fooled by unrequited love. As my good friend Phoebe would say:


Reframing this one question will change the way you live your life

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Full disclosure: I’m one of those people whose eyes pop open before her alarm goes off, jumps out of bed like a gazelle and is buzzing to start her day — all before 5 AM or having a single ounce of coffee.

Sound like a nightmare? Try being my boyfriend.

You will always be wanting more unless you rewrite what it means to be successful

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I have no problem saying it: I am good at what I do. …

The 6-Step Daily Practice I’ve Created So I Can Start to Call Myself a “Writer”

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Just over six weeks ago, before COVID-19 became top-of-mind for all of us here in Bali, I expressed to my family and close friends how I wished I had more time to write. The fire…

Kedungu Beach, Bali Simon Fitz

Identifying why I chose to stay here has been key in understanding how I will navigate the future

When Hubei, China was under mass quarantine and Italy was just starting to declare red zones, the biggest worry on my mind was: how can I make more time and space to write?

It seems that with COVID-19 now hitting Indonesia, I’ve just found the answer.

Though I’ve already started…

Liana Buenaventura

Creating meaningful change @ Learning how I can better serve the world. Writing for The Startup, Better Marketing and Better Advice.

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